{"id":691,"date":"2025-06-07T13:29:13","date_gmt":"2025-06-07T04:29:13","guid":{"rendered":"https:\/\/azuriris.com\/?page_id=691"},"modified":"2025-06-07T13:29:14","modified_gmt":"2025-06-07T04:29:14","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/azuriris.com\/en\/brand-identity\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide hr-style\"\/>\n\n\n\n<h2 class=\"wp-block-heading space-arrange\">Origin of the Company Name<\/h2>\n\n\n\n<p>The name\u00a0<strong><em>Azuriris, Inc.<\/em>\u00a0<\/strong>is derived from two words:\u00a0<strong>Azure<\/strong>\u00a0and\u00a0<strong>Iris<\/strong>.<\/p>\n\n\n\n<p><strong>\u201cAzure\u201d<\/strong>\u00a0refers to a bright, vivid shade of blue\u2014specifically, the color of a clear sky\u2014originating from the deep blue gemstone\u00a0<em>lapis lazuli<\/em>.<br><strong>\u201cIris\u201d<\/strong>\u00a0is known in Greek mythology as the goddess of the rainbow, who served as a messenger bridging the world of the gods and that of humans. The word also refers to a flower in the iris family, symbolizing beauty and elegance.<br><em>Lapis lazuli<\/em>\u00a0is associated with meanings such as truth and wisdom. In Japan, it is also known to represent guaranteed success, health, and good fortune, while the iris flower symbolizes hope, wisdom, and good news.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"340\" src=\"http:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/image-1.jpg\" alt=\"\" class=\"wp-image-680\" style=\"width:307px;height:auto\" srcset=\"https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/image-1.jpg 498w, https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/image-1-300x205.jpg 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/figure>\n<\/div>\n\n\n<p>At\u00a0<strong>Azuriris<\/strong>, we strive to bridge the gap between healthcare providers and patients through the delivery of innovative drugs. Our mission is to bring hope to patients and deliver good news to their families, while contributing to the health and well-being of people everywhere.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide hr-style\"\/>\n\n\n\n<h2 class=\"wp-block-heading space-arrange\">Corporate Colors<\/h2>\n\n\n\n<p>Azuriris\u2019s corporate color is purple, inspired by the iris flower. As a secondary color, we use azure.\u201d<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-wide hr-style\"\/>\n\n\n\n<h2 class=\"wp-block-heading space-arrange\">Corporate Logo<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"862\" height=\"862\" src=\"https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s.png\" alt=\"\" class=\"wp-image-683\" style=\"width:150px;height:auto\" srcset=\"https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s.png 862w, https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s-300x300.png 300w, https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s-150x150.png 150w, https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s-768x768.png 768w, https:\/\/azuriris.com\/wp-content\/uploads\/2025\/06\/symbol-s-840x840.png 840w\" sizes=\"auto, (max-width: 862px) 100vw, 862px\" \/><\/figure>\n<\/div>\n\n\n<p>Azuriris\u2019s corporate logo is designed based on the iris flower, symbolizing a rainbow stretching across a clear sky and a path toward the future. It combines the azure blue of the sky, the purple of the iris flower, and a rainbow that evokes the goddess Iris\u2014together expressing the origin of our name and mission.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Origin of the Company Name The name\u00a0Azuriris, Inc.\u00a0is derived from two words:\u00a0Azure\u00a0and\u00a0Iris. \u201cAzure\u201d\u00a0refers to a bright, vivid shade of blue\u2014specifically, the color of a clear sky\u2014originating from the deep blue gemstone\u00a0lapis lazuli.\u201cIris\u201d\u00a0is known in Greek&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_locale":"en_US","_original_post":"https:\/\/azuriris.com\/?page_id=675","footnotes":""},"class_list":["post-691","page","type-page","status-publish","hentry","en-US"],"_links":{"self":[{"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/pages\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":7,"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/pages\/691\/revisions"}],"predecessor-version":[{"id":702,"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/pages\/691\/revisions\/702"}],"wp:attachment":[{"href":"https:\/\/azuriris.com\/wp-json\/wp\/v2\/media?parent=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}